01 — Discover
Read the room.
We start with questions, not moodboards. Who is buying, who are you up against, and what is the one thing people must remember?
About — Laksharc Design
Est. 2017 · Ahmedabad
Laksharc is an independent design studio building brand systems, campaigns and digital experiences for companies that refuse to look like everyone else. We work close to the craft, and answer to the idea — not the trend.
01 — Manifesto
Westartwiththequestionbehindthebrief—thestrategicone—thenbuildoutwardthroughidentity,communicationandexperienceuntiltheworklooksinevitable.
Establishedin2017,Laksharcbringsstrategyandcreativitytogetherfordistinctivebrands,meaningfulcommunicationanddigitalexperiences.Thepeopleyoumeetarethepeopledoingthework.
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Years in practice
Independent since 2017. Still answering to the work.
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Disciplines
Graphic, social, web and events — under one roof.
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Ahmedabad studio
The people you meet are the people doing the work.
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Days in studio
Monday to Saturday, 10:30 am to 7:30 pm.
02 — The studio

Fig. 01 — Main floor, morning light
Navrangpura, Ahmedabad · Est. 2017
Four movements, in order. Each one has to earn its keep before the next begins — no design without a decision, no delivery without a design.
01 — Discover
We start with questions, not moodboards. Who is buying, who are you up against, and what is the one thing people must remember?
02 — Define
Positioning, narrative, and the one sentence the whole project has to serve. Everything downstream is a test of it.
03 — Design
Two or three genuine directions — then a full system: type, colour, layout, imagery. We iterate in the open.
04 — Deliver
Files organised the way a working team actually needs them, plus guidelines so the next designer cannot get it wrong.
03 — New work